Privacy policy

PRIVACY POLICY

Last updated: June 12, 2026

FERAL FOLK operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). FERAL FOLK is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, and other payment details.

  • Account information including your username, password, security questions, preferences, and settings.

  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange, or cancel and your past transactions.

  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.

  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

  • Usage information including information regarding your interaction with the Services.

Personal Information Sources We may collect personal information from the following sources:

  • Directly from you including when you create an account, use the Services, or communicate with us.

  • Automatically through the Services including from your device when you use our products or services, and through the use of cookies and similar technologies.

  • From our service providers including when we engage them to enable certain technology on our behalf.

  • From our partners or other third parties.

How We Use Your Personal Information Lawful Basis for Processing (UK/EEA): Under UK and EEA data protection laws, we process your personal information under the following lawful bases: your explicit consent; the performance of the contract between you and the site (to process and fulfill your orders); compliance with our legal obligations; and for our legitimate business interests, which do not override your fundamental rights and freedoms.

Depending on how you interact with us, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, process your payments, fulfill your orders, send notifications related to your account, manage returns, and create a customized shopping experience.

  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as sending marketing communications by email and showing you online advertisements for products based on items you previously purchased or viewed.

  • Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment experience, detect and investigate possible fraudulent or illegal activity, and secure our services.

  • Communicating with You. We use your personal information to provide customer support and maintain our business relationship with you.

  • Legal Reasons. We use your personal information to comply with applicable law, respond to valid legal processes, and enforce or investigate potential violations of our policies.

How We Disclose Personal Information In certain circumstances, we may disclose your personal information to third parties for legitimate purposes:

  • With Shopify, vendors, and third parties who perform services on our behalf (e.g., payment processing, cloud storage, fulfillment, and shipping).

  • With business and marketing partners to provide marketing services and advertise to you.

  • When you request or consent to our disclosure of certain information to third parties, such as shipping integrations.

  • In connection with a business transaction, to comply with legal obligations, to enforce applicable terms, and to protect or defend the rights of our users or others.

Relationship with Shopify The Services are hosted by Shopify. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside. Shopify is responsible for the processing of your personal information regarding their enhanced features. To learn more, visit the Shopify Consumer Privacy Policy.

Third Party Websites and Links The Services may provide links to websites operated by third parties. We are not responsible for the privacy or security of such sites. You should review their privacy policies before engaging in any transaction.

Children's Data The Services are not intended to be used by children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with personal information, contact us to request its deletion. We do not knowingly "share" or "sell" the personal information of individuals under 16 years of age.

Security and Retention of Your Information No security measures are perfect. We recommend that you do not use unsecure channels to communicate sensitive information to us. We retain your personal information as long as necessary to maintain your account, provide Services, comply with legal obligations, and resolve disputes.

Your Rights and Choices Depending on where you live (including the UK, EEA, USA, and Canada), you may have the following rights:

  • Right to Access / Know. You may request access to personal information we hold about you.

  • Right to Delete. You may request that we delete personal information we maintain about you.

  • Right to Correct. You may request that we correct inaccurate personal information.

  • Right of Portability. You may receive a copy of your personal information and request we transfer it to a third party.

  • Managing Communication Preferences. You may opt out of promotional emails at any time using the unsubscribe option.

If you reside in the UK or EEA, you additionally have the right to object to or restrict processing, and the right to withdraw your consent. We will not discriminate against you for exercising these rights.

Complaints If you have complaints about how we process your personal information, please contact us. If you reside in the UK, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

International Transfers We may transfer, store, and process your personal information outside the country you live in. If we transfer data out of the UK or EEA, we rely on recognized transfer mechanisms like the UK International Data Transfer Agreement (IDTA) or the European Commission's Standard Contractual Clauses.

Changes to This Privacy Policy We may update this Privacy Policy to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date.

Contact For the purpose of applicable data protection laws, we are the data controller of your personal information. Should you have any questions, please contact us at:

Email: support@feralfolk.co.uk Mailing Address: FERAL FOLK